Baton Rouge Community College
To increase enrollment at Baton Rouge Community College while elevating the perception of the college as an exceptional academic institution.
To develop a multimedia campaign inclusive of TV, radio, outdoor, and online advertising that not only targeted high school graduates and their parents, but also older individuals considering going back to school.
Why It Worked
Graham Group developed a comprehensive campaign that emphasized the benefits of enrolling at BRCC, using visuals to showcase the attractive campus and highlighting school features such as small class sizes and diversity among students and faculty. Enrollment increased by 7% for the semesters following the campaign with an additional 7% percent increase for the campaign’s second year.