In an effort to stimulate American tourist visitation to the eastern region of France, particularly the Alsace, Burgundy and Champagne-Ardenne region, a comprehensive web-based strategy was developed to position the region as the ideal destination for experienced travelers.

The combination of web strategies resulted in driving over 1.5 million visitors to the ABC of France website. An amazing 39% open rate was garnered for e-newsletters, and specialized media tour e-blasts received more than a 52% open rate.