VisitBatonRouge.com was developed with an easy navigation to allow multiple audiences to self-select the area of the site best suited to their needs – visitors, travel trade or media.

A sliding side-menu widget allowed visitors to interact with the most popular tasks such as getting directions, searching events and offers, and booking trips without ever leaving the home page. Interactivity was encouraged through “sharing” sections and social elements. Online marketing was integrated within the site through landing pages and promotional banners.