Post-BP Deepwater Horizon Oil Spill, Mississippi’s West Coast developed a promotion to drive visitation during their peak season. A landing page LifesPlayground.com brought the brand to life and was promoted through an aggressive SEM campaign and content-relevant placement to drive traffic to the page.

The landing page LifesPlayground.com received more than 10,000 views, compared with approximately 8,000 for the home page for the three months prior to the campaign. The campaign resulted in approximately 3 million impressions.

E-newsletters distributed fresh content from LifesPlayground.com to the Mississippi West Coast database and experienced nearly a 30% open rate with a 41% click-through rate. The contact database has more than doubled with only .4% opt-outs since.