Louisiana Seafood Promotion and Marketing Board

The Challenge
To engage with consumers who have demonstrated an affinity for Louisiana seafood.

Our Thinking
To utilize social media in order to increase positive awareness and encourage consumption among the following target audiences for Louisiana Seafood: consumers, restaurants, chefs, healthy enthusiasts, grocers, industry organizations, and Louisiana brands associated with seafood.  

Why It Worked
Graham Group created timely contests and giveaways, executed cross-promotional posts with restaurants, chefs, fishermen, distributors using Louisiana Seafood and leveraged cooperative partnerships with major brands such as Tabasco®, Zatarain’s and the New Orleans Saints to increase the number of fans and boost user engagement.  Through organic engagement with individuals who demonstrated an interest in Louisiana seafood, Graham Group grew Facebook likes by 59% and Twitter followers increased by 81%. Louisiana Seafood was also named as a finalist in PR News’ Social Media Icon Awards in the category of Twitter: Growth Spurt.