In an effort to reach a younger demographic, a variety of targeted online and mobile strategies were integrated into the overall media plan including mobile ad placement and rich media online campaigns.

Louisiana Lottery was able to engage potential players in an environment where we had their full attention such as when they were searching for or downloading ring tones and games for their mobile phones, listening to music or viewing the local news.

Mobile banner placement and online campaigns drove significant incremental visitation to the Lottery website which, combined with our traditional media tactics, resulted in record-breaking scratch-off sales.